CMO’s Notes: Experts abound

CMO’s Notes: Experts abound

My ex-boss once warned me as I was preparing for a board meeting “In that room are 14 directors with 28 opinions, all of them will think they know marketing”. I was to brace for waves of “advices”. True enough, different questions and conversations with some of them...

The popular question on social media ROI for business

The popular question on social media ROI for business

The question of Social Media ROIs I have been asked this question many times. How can we measure return on investments for social media marketing efforts? Most brands recognize the importance of social media marketing, but find it challenging to attribute social media...

It’s time to take the “M” out of CMO

It’s time to take the “M” out of CMO

I recently joined the panel discussions at the Singapore’s Marketing Society' gathering. The subject for the session -  "Evolving roles of CMO" Rise of new expectations to be hyper-relevant The discussion was preceded by a presentation from Accenture’s Brand Learning...

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