How to tell the brand story, without “telling”

How to tell the brand story, without “telling”

Norms of brand telling When most people think of branding, they immediately expect some kinds of key visuals and emotive TV commercials. However, these methods often about “telling”. Consumers are skeptical. They believe what others, including strangers, say about the...

All things brand, marketing and consumers…

The CMO section is devoted to all things branding, marketing and consumers. I will be writing about my past learning, conversations and observations on a few areas. They can cover: Building brand Customer centricity Customer experience Consumer insights and analytics...

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