I participated in an interesting panel discussion on May 21, 2020, organized by the TEH group and Oracle. It was titled – Marketing in a cookie- constrained world.  The panel raised the questions of whether digital marketing has hit a dead-end in a cookie-constrained...

Every business starts with winning new customers. But what happen after you have won them over the conversion threshold? Treasure in your backyard Organic growth is an often under-appreciated but the most cost-efficient avenue for growth. Smart growth strategies...

The starter-block Many who had studied business and marketing, and implemented marketing programs still struggle with creating marketing plans. Why? Plethora of marketing concepts and jargons can intimidate and convolute the thinking process. I have encountered...

I have been following the developments of the current coronavirus outbreak. As a trained communication person, I tend to zoom in on how the authorities had managed and communicated the situations. Vital signs of troubles There were early warnings on the virus...

I have been asked many times - “How should I set my marketing budget?” There are many articles and advices on how budget can be tabulated based on % of sales - 7%, 6.5%-8.5%, 5%-30%, etc. Well, it really depends on your industry, stage of your business life cycles and...