CMO’s Notes: Back to basic
The functions and roles of marketing are being scrutinized and questioned. Understandably so, increased complexity on the craft and introductions of new jargons do not help. Many practitioners now find it challenging to explain their roles. Let's go back to the basic...
CMO’s Notes: Experts abound
My ex-boss once warned me as I was preparing for a board meeting “In that room are 14 directors with 28 opinions, all of them will think they know marketing”. I was to brace for waves of “advices”. True enough, different questions and conversations with some of them...
Authenticity, trust, value and ROI remain as key concerns for PR
As more consumer conversations move online and digital, the scope and nature of PR work has changed. In recent years, we see social and contents becoming integral parts of PR strategies. I spent two fruitful days at the PR Asia 2019 conference. During which, seasoned...
The popular question on social media ROI for business
The question of Social Media ROIs I have been asked this question many times. How can we measure return on investments for social media marketing efforts? Most brands recognize the importance of social media marketing, but find it challenging to attribute social media...
Why the new license to kill should also be the license to break convention? Perspectives on new cast for Agent 007
New 007 In a “controversial” move by film maker at the 2020 release of the 25th Bond film by EON, it was announced that a black and beautiful woman will take on the 007 mantle. Since the news made headlines, there has been a plethora of social media chatters from both...