Empathy and Product Design
In 2001, the Segway was launched with the promise of revolutionizing urban transportation. It was sleek, cutting-edge, and backed by a lot of excitement. Imagine cities being filled with people gliding effortlessly to their destinations! But instead of becoming a...
The Potemkin Village of Social Media
I have recently come across the concept of the Potemkin village. It refers to an elaborate facade designed to give an impression of prosperity while concealing the less impressive reality underneath. The term comes from the 18th century, when Grigory Potemkin, a...
KPIs for Digital Transformation
If digital transformation is supposed to make a meaningful impact on your business—enhancing customer experiences, streamlining operations, and creating new growth opportunities, how do you know if it’s working? What are the Key Performance Indicators (KPIs) to help...
How to Achieve and Deliver an Omnichannel Experience
Today’s customers want a seamless journey across every channel. They want to start on their phone, pick up on their tablet, and finish in-store, with everything connecting smoothly. Achieving that omni-channel experience is what sets successful brands apart. We are...
Innovative Business Models Through Digital Transformation
Digital transformation allows you to take a fresh look at your business model, seeing where you can do things better, smarter, or completely differently. It lets you reimagine what’s possible. Let’s start with a few companies that didn’t just improve—they redefined...