The popular question on social media ROI for business

The popular question on social media ROI for business

The question of Social Media ROIs I have been asked this question many times. How can we measure return on investments for social media marketing efforts? Most brands recognize the importance of social media marketing, but find it challenging to attribute social media...

It’s time to take the “M” out of CMO

It’s time to take the “M” out of CMO

I recently joined the panel discussions at the Singapore’s Marketing Society' gathering. The subject for the session -  "Evolving roles of CMO" Rise of new expectations to be hyper-relevant The discussion was preceded by a presentation from Accenture’s Brand Learning...

How to tell the brand story, without “telling”

How to tell the brand story, without “telling”

Norms of brand telling When most people think of branding, they immediately expect some kinds of key visuals and emotive TV commercials. However, these methods often about “telling”. Consumers are skeptical. They believe what others, including strangers, say about the...

All things brand, marketing and consumers…

The CMO section is devoted to all things branding, marketing and consumers. I will be writing about my past learning, conversations and observations on a few areas. They can cover: Building brand Customer centricity Customer experience Consumer insights and analytics...

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