As a founder of an early-stage startup or a small business owner, it's common to wear many hats, including handling marketing responsibilities with limited resources and funding. But as the business grows, the marketing capabilities need to evolve to keep up with...

Have you heard the age-old quote by department store mogul John Wanamaker? He said, "Half the money I spend on advertising is wasted; the trouble is I don’t know which half." It just goes to show that marketing is a big investment for most businesses, and measuring...

How marketing budgets are allocated really depends on a number of factors: the industry that you are in the stage of your business in its market life cycle, as well as the size of your business revenue. Prioritize Specifically for early-stage startups who need to...

I have noticed that when many startups receive a new batch of funding, they may make certain mistakes that could be detrimental to their growth.  Urgency to spend For instance, they were compelled to spend their money inefficiently on the ground of expand their...

Have you hit a ceiling in your revenue growth? Is your brand not doing as well as it used to? Has your product or service become outdated and the market has moved on? Are people looking elsewhere for their needs and wants? I have sat in multiple revenue reviews where...