Navigating Marketing from Cookie to People

Navigating Marketing from Cookie to People

I participated in an interesting panel discussion on May 21, 2020, organized by the TEH group and Oracle. It was titled – Marketing in a cookie- constrained world.  The panel raised the questions of whether digital marketing has hit a dead-end in a cookie-constrained...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: Harvesting from your backyard

Every business starts with winning new customers. But what happen after you have won them over the conversion threshold? Treasure in your backyard Organic growth is an often under-appreciated but the most cost-efficient avenue for growth. Smart growth strategies...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: The Marketing TAO

The starter-block Many who had studied business and marketing, and implemented marketing programs still struggle with creating marketing plans. Why? Plethora of marketing concepts and jargons can intimidate and convolute the thinking process. I have encountered...
Outbreak chapter – Lessons on crisis communications

Outbreak chapter – Lessons on crisis communications

I have been following the developments of the current coronavirus outbreak. As a trained communication person, I tend to zoom in on how the authorities had managed and communicated the situations. Vital signs of troubles There were early warnings on the virus...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: The budget riddle

I have been asked many times – “How should I set my marketing budget?” There are many articles and advices on how budget can be tabulated based on % of sales – 7%, 6.5%-8.5%, 5%-30%, etc. Well, it really depends on your industry, stage of your business...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: Back to basic

The functions and roles of marketing are being scrutinized and questioned. Understandably so, increased complexity on the craft and introductions of new jargons do not help. Many practitioners now find it challenging to explain their roles. Let’s go back to the...