CMO’s Notes: Harvesting from your backyard

CMO’s Notes: Harvesting from your backyard

Every business starts with winning new customers. But what happen after you have won them over the conversion threshold? Treasure in your backyard Organic growth is an often under-appreciated but the most cost-efficient avenue for growth. Smart growth strategies...
CMO’s Notes: The Marketing TAO

CMO’s Notes: The Marketing TAO

The starter-block Many who had studied business and marketing, and implemented marketing programs still struggle with creating marketing plans. Why? Plethora of marketing concepts and jargons can intimidate and convolute the thinking process. I have encountered...
Outbreak chapter – Lessons on crisis communications

Outbreak chapter – Lessons on crisis communications

I have been following the developments of the current coronavirus outbreak. As a trained communication person, I tend to zoom in on how the authorities had managed and communicated the situations. Vital signs of troubles There were early warnings on the virus...
CMO’s Notes: The budget riddle

CMO’s Notes: The budget riddle

I have been asked many times – “How should I set my marketing budget?” There are many articles and advices on how budget can be tabulated based on % of sales – 7%, 6.5%-8.5%, 5%-30%, etc. Well, it really depends on your industry, stage of your business...
CMO’s Notes: Back to basic

CMO’s Notes: Back to basic

The functions and roles of marketing are being scrutinized and questioned. Understandably so, increased complexity on the craft and introductions of new jargons do not help. Many practitioners now find it challenging to explain their roles. Let’s go back to the...
CMO’s Notes: Experts abound

CMO’s Notes: Experts abound

My ex-boss once warned me as I was preparing for a board meeting “In that room are 14 directors with 28 opinions, all of them will think they know marketing”. I was to brace for waves of “advices”. True enough, different questions and conversations with some of them...