by Chrisspeak | Jan 3, 2020 | CMO
As more consumer conversations move online and digital, the scope and nature of PR work has changed. In recent years, we see social and contents becoming integral parts of PR strategies. I spent two fruitful days at the PR Asia 2019 conference. During which, seasoned...
by Chrisspeak | Aug 19, 2019 | CMO
The question of Social Media ROIs I have been asked this question many times. How can we measure return on investments for social media marketing efforts? Most brands recognize the importance of social media marketing, but find it challenging to attribute social media...
by Chrisspeak | Jul 19, 2019 | CMO, Perspectives
New 007 In a “controversial” move by film maker at the 2020 release of the 25th Bond film by EON, it was announced that a black and beautiful woman will take on the 007 mantle. Since the news made headlines, there has been a plethora of social media chatters from both...
by Chrisspeak | Jul 6, 2019 | CMO
I recently joined the panel discussions at the Singapore’s Marketing Society’ gathering. The subject for the session – “Evolving roles of CMO” Rise of new expectations to be hyper-relevant The discussion was preceded by a presentation from...
by Chrisspeak | Jul 1, 2019 | CMO
Norms of brand telling When most people think of branding, they immediately expect some kinds of key visuals and emotive TV commercials. However, these methods often about “telling”. Consumers are skeptical. They believe what others, including strangers, say about the...
by Chrisspeak | Jun 28, 2019 | CMO
The CMO section is devoted to all things branding, marketing and consumers. I will be writing about my past learning, conversations and observations on a few areas. They can cover: Building brand Customer centricity Customer experience Consumer insights and analytics...
Recent Comments