Is your marketing effective?

Is your marketing effective?

Have you heard the age-old quote by department store mogul John Wanamaker? He said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It just goes to show that marketing is a big investment for most businesses, and...
Building marketing budget for startups

Building marketing budget for startups

How marketing budgets are allocated really depends on a number of factors: the industry that you are in the stage of your business in its market life cycle, as well as the size of your business revenue. Prioritize Specifically for early-stage startups who need to...
Marketing investment vs overspending

Marketing investment vs overspending

I have noticed that when many startups receive a new batch of funding, they may make certain mistakes that could be detrimental to their growth.  Urgency to spend For instance, they were compelled to spend their money inefficiently on the ground of expand their...
Navigating Marketing from Cookie to People

Navigating Marketing from Cookie to People

I participated in an interesting panel discussion on May 21, 2020, organized by the TEH group and Oracle. It was titled – Marketing in a cookie- constrained world.  The panel raised the questions of whether digital marketing has hit a dead-end in a cookie-constrained...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: Harvesting from your backyard

Every business starts with winning new customers. But what happen after you have won them over the conversion threshold? Treasure in your backyard Organic growth is an often under-appreciated but the most cost-efficient avenue for growth. Smart growth strategies...