Decoding the obsessions with tech companies

Decoding the obsessions with tech companies

Tech-everything Why are there obsessions with tech companies? According to Interbrand’s Top 15 best global brand ranking since 2000, tech companies like Google and Apple are at the top of the list. Google, along with a number of tech companies, formed the majority of...
The popular question on social media ROI for business

The popular question on social media ROI for business

The question of Social Media ROIs I have been asked this question many times. How can we measure return on investments for social media marketing efforts? Most brands recognize the importance of social media marketing, but find it challenging to attribute social media...