All things brand, marketing and consumers…

The CMO section is devoted to all things branding, marketing and consumers. I will be writing about my past learning, conversations and observations on a few areas. They can cover: Building brand Customer centricity Customer experience Consumer insights and analytics...
Inspirations from NewGen Retail

Inspirations from NewGen Retail

“NewGen Retail” was coined by honestbee when they launched the habitat by honestbee, in mid October 2018. habitat by honestbee is a tech-enabled, multi-sensory grocery and dining experience quite unlike anything we’ve experienced here in Singapore. About...
The art of praying to many “gods”

The art of praying to many “gods”

No, I am not talking about religions. When I first joined a large organization, my boss would remind me to see that my proposals are blessed by the gods. Otherwise known as stakeholder management. The ‘gods’ are the key stakeholders in the company who have the power...
Am I a failure when I am not in my dream job?

Am I a failure when I am not in my dream job?

Do you wonder if you had made a bad career choice because your current job looks nothing like your dream job? I think we are often confused between “career” and “job”. Put simply, career is a path and the job is just one of many check points on that path. For our...
Between being nice and being firm

Between being nice and being firm

A young team leader I was coaching asked how he could be firm and nice at the same time. He understands that he needs to be firm to drive desired actions and results from his team. As a supervisor, he was afraid that his team might keep a distance from him. He still...