The Day After Tomorrow

The Day After Tomorrow

Outbreak unfolds The COVID19 outbreak dominates the news feed all around the world. We are all scrambling to understand its causes, implementing rescue and containment measures. Closures, lock downs and quarantines have driven many adjustments and inconveniences. Life...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: Harvesting from your backyard

Every business starts with winning new customers. But what happen after you have won them over the conversion threshold? Treasure in your backyard Organic growth is an often under-appreciated but the most cost-efficient avenue for growth. Smart growth strategies...
CMO’s Notes: The Marketing TAO

CMO’s Notes: The Marketing TAO

The starter-block Many who had studied business and marketing, and implemented marketing programs still struggle with creating marketing plans. Why? Plethora of marketing concepts and jargons can intimidate and convolute the thinking process. I have encountered...