by Chrisspeak | Feb 6, 2020 | CMO
The starter-block Many who had studied business and marketing, and implemented marketing programs still struggle with creating marketing plans. Why? Plethora of marketing concepts and jargons can intimidate and convolute the thinking process. I have encountered...
by Chrisspeak | Jan 26, 2020 | CMO
I have been following the developments of the current coronavirus outbreak. As a trained communication person, I tend to zoom in on how the authorities had managed and communicated the situations. Vital signs of troubles There were early warnings on the virus...
by Chrisspeak | Jan 23, 2020 | CMO
I have been asked many times – “How should I set my marketing budget?” There are many articles and advices on how budget can be tabulated based on % of sales – 7%, 6.5%-8.5%, 5%-30%, etc. Well, it really depends on your industry, stage of your business...
by Chrisspeak | Jan 22, 2020 | CMO
The functions and roles of marketing are being scrutinized and questioned. Understandably so, increased complexity on the craft and introductions of new jargons do not help. Many practitioners now find it challenging to explain their roles. Let’s go back to the...
by Chrisspeak | Jan 22, 2020 | CMO
My ex-boss once warned me as I was preparing for a board meeting “In that room are 14 directors with 28 opinions, all of them will think they know marketing”. I was to brace for waves of “advices”. True enough, different questions and conversations with some of them...
by Chrisspeak | Jan 3, 2020 | CMO
As more consumer conversations move online and digital, the scope and nature of PR work has changed. In recent years, we see social and contents becoming integral parts of PR strategies. I spent two fruitful days at the PR Asia 2019 conference. During which, seasoned...
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