Working with people – the story of L & R

Working with people – the story of L & R

My years in the advertising industry as a suit allowed me to interact with many different types of people. I had two interesting client contacts, L and R, from the company Du Pont. L & R were each responsible for different sets of product portfolio. We arranged...

Sporting for mental and physical disciplines

Sporting for mental and physical disciplines

I always take notice of job candidates who indicate regular practice of any sports in their resume. Sporting for good disciplines Generally, athletes are committed to practice and hone their skill to deliver best performance. These people have good foundation on a...

Embarking on unchartered path

Embarking on unchartered path

My first foray into digital was in the mid 90s. Back then, the ad industry was still dominated by offline advertising and digital agencies were still in its nascent stage. My client at Singtel was keen to set up a webpage for their product line but we didn’t have the...

How to pitch anything

How to pitch anything

When I was a team leader in advertising, one of my staff asked me. “What should be the flow of presentation? Should I start with background, objective, followed with recommendations?” Indeed, a checklist or template would be useful for fleshing out a proposal....

Notable notes on taking notes

Notable notes on taking notes

One Christmas, I decided to get each and every one of my team members a pretty designer notebook. The reason being that I simply loved the array of designs and wanted to grab them all. You see, I have always loved to collect notebooks of different designs – if I were...

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