If you’ve ever wondered what marketing really is, you’re not alone. Many business owners, young marketers, and even seasoned professionals sometimes confuse marketing with other activities, especially sales. Let's break it down in the simplest terms, so you’ll have a...

Do you experience low website traffic?  High bounce rate? Low conversion rates? Poor lead quality? Is the messaging inconsistent in the various touch points of your business to customers? Are there clear call-to-action or follow-up plans for potential customers to...

In any building design, a blueprint is a detailed technical drawing or plan that outlines the design and specifications of a structure. This visual representation of the project shows the dimensions, materials, and features needed to complete the project...

According to a recent article by Wall Street Journal Report, Companies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called performance-marketing....

Marketing strategy and tactics are two important elements of any successful marketing campaign. Unfortunately, many businesses and marketers make the mistake of using the terms interchangeably, or even worse, failing to understand the difference between them....