My first foray into digital was in the mid 90s. Back then, the ad industry was still dominated by offline advertising and digital agencies were still in its nascent stage. My client at Singtel was keen to set up a webpage for their product line but we didn’t have the...

When I was a team leader in advertising, one of my staff asked me. “What should be the flow of presentation? Should I start with background, objective, followed with recommendations?” Indeed, a checklist or template would be useful for fleshing out a proposal....

One Christmas, I decided to get each and every one of my team members a pretty designer notebook. The reason being that I simply loved the array of designs and wanted to grab them all. You see, I have always loved to collect notebooks of different designs – if I were...

One of the questions I often asked during interviews - how do you unwind outside of work? I think it is important to have a balanced lifestyle where you could peel yourself from work and de-stress. I don’t want to hire someone who have no outlet to unwind and might be...

For many years, the 9-5 working hours did not exist in my line of work. Particularly, not when I was in the advertising industry. In fact, it is a norm for ad people to work late and not leave for home until the sky was dark. Anyone caught leaving the office shortly...