I have been asked many times - “How should I set my marketing budget?” There are many articles and advices on how budget can be tabulated based on % of sales - 7%, 6.5%-8.5%, 5%-30%, etc. Well, it really depends on your industry, stage of your business life cycles and...

The functions and roles of marketing are being scrutinized and questioned. Understandably so, increased complexity on the craft and introductions of new jargons do not help. Many practitioners now find it challenging to explain their roles. Let's go back to the basic...

My ex-boss once warned me as I was preparing for a board meeting “In that room are 14 directors with 28 opinions, all of them will think they know marketing”. I was to brace for waves of “advices”. True enough, different questions and conversations with some of them...

As more consumer conversations move online and digital, the scope and nature of PR work has changed. In recent years, we see social and contents becoming integral parts of PR strategies. I spent two fruitful days at the PR Asia 2019 conference. During which, seasoned...

The question of Social Media ROIs I have been asked this question many times. How can we measure return on investments for social media marketing efforts? Most brands recognize the importance of social media marketing, but find it challenging to attribute social media...