by Chrisspeak | Jan 20, 2020 | Perspectives
I recalled a conversation with a senior ad industry executive from over 2 years ago. During which, we shared perspectives on where the (ad) industry would go. He asked me in a rapid-fire style – “What’s more important – creativity or data?” The ad industry is...
by Chrisspeak | Jan 16, 2020 | Life
In-between One of my juniors shared about feeling sandwiched, particularly, between the traditional leaders & the younger millennials and Generation Z. A “sandwiched” class not in the economic sense, but career-wise. They see the need for personal transformation...
by Chrisspeak | Jan 9, 2020 | Life
I want to talk about reading, and inevitably, it has to start with books. Born with a silver bookmark I have been surrounded by books for as long as I can remember. My grandfather ran a book store in an old town in Singapore, where I had access to a wide array of...
by Chrisspeak | Jan 3, 2020 | CMO
As more consumer conversations move online and digital, the scope and nature of PR work has changed. In recent years, we see social and contents becoming integral parts of PR strategies. I spent two fruitful days at the PR Asia 2019 conference. During which, seasoned...
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