by Chrisspeak | Apr 13, 2023 | Perspectives
In November 2022, Skynova did a study of 492 startup founders and found that 47% of startup failures were due to a lack of financing, while 44% failed because of running out of cash. The study also noted that the ongoing Covid-19 pandemic was responsible for 33% of...
by Chrisspeak | Apr 12, 2023 | CMO
Do you experience low website traffic? High bounce rate? Low conversion rates? Poor lead quality? Is the messaging inconsistent in the various touch points of your business to customers? Are there clear call-to-action or follow-up plans for potential customers to...
by Chrisspeak | Apr 11, 2023 | CMO
In any building design, a blueprint is a detailed technical drawing or plan that outlines the design and specifications of a structure. This visual representation of the project shows the dimensions, materials, and features needed to complete the project...
by Chrisspeak | Apr 8, 2023 | CMO
According to a recent article by Wall Street Journal Report, Companies looking to hire CMOs and other top-level marketing executives amid an economic downturn are increasingly favoring candidates with deep experience in so-called performance-marketing....
by Chrisspeak | Apr 4, 2023 | CMO
Marketing strategy and tactics are two important elements of any successful marketing campaign. Unfortunately, many businesses and marketers make the mistake of using the terms interchangeably, or even worse, failing to understand the difference between them....
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