The Weight of Secrets

The Weight of Secrets

There’s a unique kind of heaviness that comes with holding a secret. It’s the type of burden that’s always there, lurking beneath the surface, shaping your thoughts, your interactions, and your very identity. I know this all too well because I’ve lived it. There was a...
Building Resilience: My Journey to Becoming Stronger

Building Resilience: My Journey to Becoming Stronger

There was a time in my life when everything felt like it was unraveling. I found myself raising my six-year-old daughter as a single parent, just after emerging from a traumatic divorce. My self-confidence was at an all-time low. I was juggling too many...
How Startups Can Start “Lean”

How Startups Can Start “Lean”

If you’re launching a startup, you’ve probably heard about the importance of having a clear business plan. But for many entrepreneurs, traditional business plans can feel rigid and time-consuming. The Lean Canvas Model is perfect for startups because it zeroes in on...
Customer Persona = Profile +++

Customer Persona = Profile +++

Many businesses know about customer profiles—basic descriptions of their customers, like age or gender. But customer profiles alone don’t give you the full picture. To truly connect with your customers and understand what drives them, you need customer personas....