by Chrisspeak | Sep 19, 2024 | Life
There was a time in my life when everything felt like it was unraveling. I found myself raising my six-year-old daughter as a single parent, just after emerging from a traumatic divorce. My self-confidence was at an all-time low. I was juggling too many...
by Chrisspeak | Sep 18, 2024 | Leadership
If you’re launching a startup, you’ve probably heard about the importance of having a clear business plan. But for many entrepreneurs, traditional business plans can feel rigid and time-consuming. The Lean Canvas Model is perfect for startups because it zeroes in on...
by Chrisspeak | Sep 18, 2024 | CMO
Many businesses know about customer profiles—basic descriptions of their customers, like age or gender. But customer profiles alone don’t give you the full picture. To truly connect with your customers and understand what drives them, you need customer personas....
by Chrisspeak | Sep 18, 2024 | CMO
SWOT Analysis—Strengths, Weaknesses, Opportunities, and Threats—is a popular tool for assessing a business’s position. It should be a strategic tool, but too often, it’s used in a superficial way as a routine exercise. The Pitfalls of a Superficial SWOT Analysis 1....
by Chrisspeak | Sep 18, 2024 | CMO
You’ve probably heard of the 4Ps of marketing in your marketing textbook – Product, Price, Place, and Promotion. For a long time, these four elements were the core of any marketing strategy. But as businesses evolved and customer expectations shifted, the 4Ps...
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