by Chrisspeak | Sep 18, 2024 | CMO
Many businesses fall into the trap of thinking their product or service is for everyone. While it might feel like casting a wide net will attract more customers, the opposite is true. When you try to speak to everyone, you end up connecting with no one. This is where...
by Chrisspeak | Sep 18, 2024 | CMO
A marketing strategy is your business’s game plan for attracting and keeping customers. It’s not just for big companies—it’s essential for businesses of all sizes. Let’s break down why a marketing strategy is important, what goes into it, and how it helps your...
by Chrisspeak | Sep 18, 2024 | CMO
If you’ve ever wondered what marketing really is, you’re not alone. Many business owners, young marketers, and even seasoned professionals sometimes confuse marketing with other activities, especially sales. Let’s break it down in the simplest terms, so you’ll...
by Chrisspeak | Apr 13, 2023 | Perspectives
In November 2022, Skynova did a study of 492 startup founders and found that 47% of startup failures were due to a lack of financing, while 44% failed because of running out of cash. The study also noted that the ongoing Covid-19 pandemic was responsible for 33% of...
by Chrisspeak | Apr 12, 2023 | CMO
Do you experience low website traffic? High bounce rate? Low conversion rates? Poor lead quality? Is the messaging inconsistent in the various touch points of your business to customers? Are there clear call-to-action or follow-up plans for potential customers to...
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