by Chrisspeak | Jan 23, 2020 | CMO
I have been asked many times – “How should I set my marketing budget?” There are many articles and advices on how budget can be tabulated based on % of sales – 7%, 6.5%-8.5%, 5%-30%, etc. Well, it really depends on your industry, stage of your business...
by Chrisspeak | Jan 22, 2020 | CMO
The functions and roles of marketing are being scrutinized and questioned. Understandably so, increased complexity on the craft and introductions of new jargons do not help. Many practitioners now find it challenging to explain their roles. Let’s go back to the...
by Chrisspeak | Jan 22, 2020 | CMO
My ex-boss once warned me as I was preparing for a board meeting “In that room are 14 directors with 28 opinions, all of them will think they know marketing”. I was to brace for waves of “advices”. True enough, different questions and conversations with some of them...
by Chrisspeak | Jan 20, 2020 | Perspectives
I recalled a conversation with a senior ad industry executive from over 2 years ago. During which, we shared perspectives on where the (ad) industry would go. He asked me in a rapid-fire style – “What’s more important – creativity or data?” The ad industry is...
by Chrisspeak | Jan 16, 2020 | Life
In-between One of my juniors shared about feeling sandwiched, particularly, between the traditional leaders & the younger millennials and Generation Z. A “sandwiched” class not in the economic sense, but career-wise. They see the need for personal transformation...
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