Choose to be in control

Choose to be in control

Quite a few people around me have reflected to me that the unfolding events on COVID19 are making them feel pessimistic and depressed. Some are affected because of work changes and impact on their trades and businesses; Other are concerned with how their ways of life...
The Day After Tomorrow

The Day After Tomorrow

Outbreak unfolds The COVID19 outbreak dominates the news feed all around the world. We are all scrambling to understand its causes, implementing rescue and containment measures. Closures, lock downs and quarantines have driven many adjustments and inconveniences. Life...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: Harvesting from your backyard

Every business starts with winning new customers. But what happen after you have won them over the conversion threshold? Treasure in your backyard Organic growth is an often under-appreciated but the most cost-efficient avenue for growth. Smart growth strategies...
CMO’s Notes: The Marketing TAO

CMO’s Notes: The Marketing TAO

The starter-block Many who had studied business and marketing, and implemented marketing programs still struggle with creating marketing plans. Why? Plethora of marketing concepts and jargons can intimidate and convolute the thinking process. I have encountered...
Outbreak chapter – Lessons on crisis communications

Outbreak chapter – Lessons on crisis communications

I have been following the developments of the current coronavirus outbreak. As a trained communication person, I tend to zoom in on how the authorities had managed and communicated the situations. Vital signs of troubles There were early warnings on the virus...