CMO’s Notes: Harvesting from your backyard

CMO’s Notes: Harvesting from your backyard

Every business starts with winning new customers. But what happen after you have won them over the conversion threshold? Treasure in your backyard Organic growth is an often under-appreciated but the most cost-efficient avenue for growth. Smart growth strategies...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: The Marketing TAO

The starter-block Many who had studied business and marketing, and implemented marketing programs still struggle with creating marketing plans. Why? Plethora of marketing concepts and jargons can intimidate and convolute the thinking process. I have encountered...
Outbreak chapter – Lessons on crisis communications

Outbreak chapter – Lessons on crisis communications

I have been following the developments of the current coronavirus outbreak. As a trained communication person, I tend to zoom in on how the authorities had managed and communicated the situations. Vital signs of troubles There were early warnings on the virus...
A recipe for living

A recipe for living

I have been collecting recipes since I was in high school. Over the years, I continued to tear pages from women magazines, loot recipe cards from the supermarkets and purchase cookbooks. Folders of tear sheets, cook books in both hard covers and paper backs versions,...
CMO’s Notes: Harvesting from your backyard

CMO’s Notes: The budget riddle

I have been asked many times – “How should I set my marketing budget?” There are many articles and advices on how budget can be tabulated based on % of sales – 7%, 6.5%-8.5%, 5%-30%, etc. Well, it really depends on your industry, stage of your business...