The Missing Order

The Missing Order

It was almost midnight… …when I made my dash towards the McDonald situated at the mall near where I lived. This would be my second visit for the night, as the crew had missed out on a side order for my takeout. The shops in the mall were closed and the...
End of A Season

End of A Season

I had decided to cancel my Netflix subscription after a season that started five years ago with its original reality TV series ‘Terrace House’. The move was not influenced by the recent subscription exodus  even though I wouldn’t like more ads...
An afternoon’s conversations on changemaking

An afternoon’s conversations on changemaking

Change is constant. To that, we often speak about the needs to adapt, change and transform. However, the tonality about change tends to be negative and it usually entails being passive to adapt, comply or just cope. Many individuals and businesses find change...
Navigating Marketing from Cookie to People

Navigating Marketing from Cookie to People

I participated in an interesting panel discussion on May 21, 2020, organized by the TEH group and Oracle. It was titled – Marketing in a cookie- constrained world.  The panel raised the questions of whether digital marketing has hit a dead-end in a cookie-constrained...