by Chrisspeak | Jul 1, 2019 | CMO
Norms of brand telling When most people think of branding, they immediately expect some kinds of key visuals and emotive TV commercials. However, these methods often about “telling”. Consumers are skeptical. They believe what others, including strangers, say about the...
by Chrisspeak | Jun 28, 2019 | CMO
The CMO section is devoted to all things branding, marketing and consumers. I will be writing about my past learning, conversations and observations on a few areas. They can cover: Building brand Customer centricity Customer experience Consumer insights and analytics...
by Chrisspeak | Jun 23, 2019 | Perspectives
“NewGen Retail” was coined by honestbee when they launched the habitat by honestbee, in mid October 2018. habitat by honestbee is a tech-enabled, multi-sensory grocery and dining experience quite unlike anything we’ve experienced here in Singapore. About...
by Chrisspeak | Jun 11, 2019 | Life
No, I am not talking about religions. When I first joined a large organization, my boss would remind me to see that my proposals are blessed by the gods. Otherwise known as stakeholder management. The ‘gods’ are the key stakeholders in the company who have the power...
by Chrisspeak | Jun 10, 2019 | Life
Do you wonder if you had made a bad career choice because your current job looks nothing like your dream job? I think we are often confused between “career” and “job”. Put simply, career is a path and the job is just one of many check points on that path. For our...
Recent Comments