by Chrisspeak | Mar 6, 2023 | CMO
Have you heard the age-old quote by department store mogul John Wanamaker? He said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It just goes to show that marketing is a big investment for most businesses, and...
by Chrisspeak | Mar 6, 2023 | CMO
How marketing budgets are allocated really depends on a number of factors: the industry that you are in the stage of your business in its market life cycle, as well as the size of your business revenue. Prioritize Specifically for early-stage startups who need to...
by Chrisspeak | Mar 6, 2023 | CMO
I have noticed that when many startups receive a new batch of funding, they may make certain mistakes that could be detrimental to their growth. Urgency to spend For instance, they were compelled to spend their money inefficiently on the ground of expand their...
by Chrisspeak | Dec 8, 2022 | Life
It was almost midnight… …when I made my dash towards the McDonald situated at the mall near where I lived. This would be my second visit for the night, as the crew had missed out on a side order for my takeout. The shops in the mall were closed and the...
by Chrisspeak | Jul 22, 2022 | Life
I had decided to cancel my Netflix subscription after a season that started five years ago with its original reality TV series ‘Terrace House’. The move was not influenced by the recent subscription exodus even though I wouldn’t like more ads...
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